Be your Best Brand YOU







Many people are knowledgeable
and yet they have not achieved the level of success
they want. Why? Knowing is not Being.



Executive Coach and Personal Branding Coach,

Dave empowers leaders, professionals,

managers and executives to get

from Knowing about success to Being a success.












Transform your life and live your dreams.

























Founded in March 2013, Personal Branding Institute (PBI) is a specialized Personal Branding Firm based in Singapore. PBI is dedicated to helping leaders, professionals, executives, managers, business owners and individuals build their

Unique Personal Brand, strategies, plans and

develop their communication skills to shine in this

hyper-competitive world and achieve success

in their career and personal life

We can help you define and articulate your Value Proposition, Differentiation and Marketability so that you can maximize your potential to be who you really are and what you stand for in the most authentic way. Choose to build your Personal Brand.














Executive Coach & Advisor

Personal Branding Coach





Dave is the FROM KNOWING TO BEING® Executive Coach since 1998 and a passionate Personal Branding Coach. He is a source of empowerment and inspiration. His coaching will enhance your communication effectiveness, executive presencereputation and personal brand.



He has been an entrepreneur for 35 years. Dave's achievements include being a Co-owner and Executive Director to list (IPO) one of his co-owned companies with Singapore Exchange.

He is also the founder of Dave Chong Associates, an executive search firm focusing on middle to senior management positions. It has successfully placed C-suite positions such as CEO, COO, CFO and Director.

Dave is a Certified NLP Master Practitioner and a Certified Professional Coach. He has a Master of Science Degree (International Marketing) from University of Strathclyde (UK).





Coaching sessions are conducted

at our office at Suntec City



Some of the seminars and workshops
conducted by Dave when he was a
Success Trainer & Motivational Keynote Speaker.





Barbara Wainwright
CEO & Founder of




Barbara Wainwright, the CEO and Founder of Wainwright Global, Inc., has dedicated her life to helping others. Barbara’s life experiences have led her on a path of self-discovery and higher learning in her personal quest to make the world a better place for her family, her friends and her clients. Barbara believes that every person has a life purpose. And, that once a person discovers their purpose and begins taking steps towards actualizing that purpose, that a new level of confidence slowly unveils itself, many different forms of abundance become realized, and inner-peace begins its evolutionary process.

Barbara’s business experience mirrors that of the American dream. She founded J.F. Positive Systems, Inc., a software development company which she ran for twenty-two years. Yet despite the success of her lucrative business, Barbara felt something was missing. With a deepening desire to give back, Barbara began her quest by sharing her knowledge and experience and helping others to succeed.

In 1987, Barbara Wainwright co-authored A Pocketbook of Affirmations - Powerful positive statements for a healthy, successful and happy life. The purpose of her book was to help others take their lives to a higher level of success and fulfillment through the use of affirmations, visualizations, treasure mapping and goal setting.

Barbara Wainwright’s continued pursuit of knowledge has led her to the study of enhanced communications, spiritual counseling, self-hypnosis as a motivational tool, Socratic Questioning for education and training and Holistic Healing. Barbara Wainwright is also a student of Pranic Healing, Angel Therapy, Standing Strong Together®, and on the advisory board of Difference Makers International.

A Certified Master Life Coach, Barbara Wainwright is the former worldwide president of Certified Coaches Federation. She is also a Ph.D. candidate and plans to complete her doctorate degree in Holistic Life Coaching.


















Dave conducting Personal Branding sessions.











In 2013, Wall Street Journal stated that
Clear Communication
is the most important job skill.
Personal Branding is second.




Change Your Life
by changing How You Communicate.
Improve your
Action, Reaction, Verbal and Visual
, and Thoughts.












We are all branded. Your Personal Brand is a very important asset in your professional and personal life. It is the key to your success. Is your Personal Brand being perceived positively by your Target Audience? Choose to develop your authentic, distinctive Brand YOU that will help you become more successful in your career, business and personal life.

Our one-on-one coaching helps you to define, position, communicate and grow your Unique Brand YOU to shine distinctively from the crowd.

The duration of our one-on-one coaching ranges from two to ten weekly sessions of one hour per session, depending on your requirements. Our coaching services are bespoke and tailored to your specific needs.

The coaching process is done confidentially.

Personal Branding Coach
Our Personal Branding Coach is Dave Chong.

Commencement Date

As the Coaching Service is conducted on a one-on-one basis, the commencement date can be arranged to suit the individual.








Our Personal Branding Programs are bespoke and tailored to your specific needs. The date and time of the Personal Branding Workshop can be arranged to suit your organization.

Program Contents

Current Brand "YOU" Image Audit


What is your Brand YOU now?


How did you get here?



Defining, DIFFERENTIATING and positioning your new Brand "YOU"



Target Audience



Rational and emotional needs.



The Crowd

What others are offering? How are they offering?



Unique Strengths

What are your purpose, values and passion?

What are your strengths?

The "Why" - why should your audience trust you?



Brand Personality

The way you offer your strengths.



Your Personal Brand Positioning Statement

Your Unique Value Proposition.



eight Personal branding strategies


The best eight Personal Branding strategies.



Communicating Brand "YOU"


Developing Communication Strategy

Actions and gestures, visual, verbal and perception.

Essential etiquette.



Branding Channels

Choosing Branding Channels.



Sustaining Brand "YOU"


Authenticity and Consistency



The "Dos" and "Don'ts"




Program Coach

The program coach is Dave Chong.




Certificate of Attendance

Certificate of Attendance will be issued by Personal Branding Institute (PBI) to participants who have successfully completed the Personal Branding Program.




Program Schedule



Program Schedule For One-On-One



It can be done in 6 sessions of 1 hour per session. Each session can be conducted on a bi-weekly, weekly or fortnightly basis, depending on your preference.







Program Schedule For Small Group (In-house)



It is a one day program from

9.30 a.m. to 5.00 p.m.

including one lunch break and two tea breaks.


















Fida Abunaim

Program Manager




We invite you to call Fida at 6838 0093

or email for enquiry

or to schedule a free exploratory session with Dave.









9  Temasek Boulevard   #38-01   Suntec Tower 2   Singapore 038989

   Tel : +65 6838 0093   Email :   Website :    


© Copyright 2012 - 2021. All rights reserved.