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Program Contents
WHY PERSONAL BRANDING MATTERS
Current Brand "YOU" Image Audit
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1. |
What is your Brand YOU now? |
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2. |
How did you get here? |
Defining, DIFFERENTIATING and positioning your
new Brand "YOU"
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1. |
Target Audience
Demographics.
Psychographics.
Rational and emotional needs.
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2. |
The Crowd
What others are offering? How are they
offering?
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3. |
Unique Strengths
What are your purpose, values and passion?
What are your strengths?
The "Why" - why should your audience trust
you?
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4. |
Brand Personality
The way you offer your strengths.
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5. |
Your Personal Brand Positioning Statement
Your Unique Value Proposition.
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eight Personal branding
strategies
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The best eight Personal Branding strategies.
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Communicating Brand "YOU"
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1. |
Developing Communication Strategy
Actions and gestures, visual, verbal and
perception.
Essential etiquette.
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2. |
Branding Channels
Choosing Branding Channels.
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Sustaining Brand "YOU"
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1. |
Authenticity and Consistency
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2. |
The "Dos" and "Don'ts" |
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