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Personal Branding Framework

 

Program Contents
WHY PERSONAL BRANDING MATTERS


Current Brand "YOU" Image Audit
 

1.

What is your Brand YOU now?

2.

How did you get here?

Defining, DIFFERENTIATING and positioning your new Brand "YOU"

 

1.

Target Audience

Demographics.

Psychographics.

Rational and emotional needs.

 

2.

The Crowd

What others are offering? How are they offering?

 

3.

Unique Strengths

What are your purpose, values and passion?

What are your strengths?

The "Why" - why should your audience trust you?

 

4.

Brand Personality

The way you offer your strengths.

 

5.

Your Personal Brand Positioning Statement

Your Unique Value Proposition.

 

 

eight Personal branding strategies

 

The best eight Personal Branding strategies.

 

 

Communicating Brand "YOU"

1.

Developing Communication Strategy

Actions and gestures, visual, verbal and perception.

Essential etiquette.

 

2.

Branding Channels

Choosing Branding Channels.

 

 

Sustaining Brand "YOU"

1.

Authenticity and Consistency

 

2.

The "Dos" and "Don'ts"

 

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